When Technology Matters for Successful Recruiting Efforts
Recruiters have an array of tools that aid in the process of making the ideal match between a candidate and a position. Successful engagement of customers, both clients and candidates, is at the core of business and today’s technologies can help with these relationships. However, “traditional” approaches to communication and relationship building are still essential to what makes for meaningful engagement, resulting in a successful match from both the client’s and candidate’s perspective. So, it is important to focus on human touch while using technology in recruiting efforts. Striking that balance will result in people driving technology — not the other way around.
- Reaching Candidates
There are a number of tools to get your message to the marketplace: Company website, online job boards, mass emails and social media. These tools by themselves, however, do not achieve what human interaction can generate. Recognizing the human touch, in-person interviews and telephone screens, where you evaluate candidates to accurately assess their skills and behavior, is still very much needed. In respect to other technologies that are used to reach the market place, human input is necessary to develop meaningful content so that customers can learn about the company’s culture and what it has to offer. In using the variety of online tools visited by today’s job searchers, you should decide the right “mix” of online tools that can generate the ideal candidates. It is best to take into account the type of candidate you are trying to reach when determining what technology to utilize.
- Responding to Both Candidates and Clients
Quick responses are necessary in this business and can have a lasting impact on your customers. It is the key to relationship building. But even with technological enhancements, personal interaction is still key, memorable and meaningful. If candidates feel that they have been respected and communicated with, they will have a positive experience even if the outcome becomes by chance, negative. Prompt and informed responses will enforce the company’s position as a trusted business partner. Today’s tools, which include mobile devices and broadcast emailing, help with timeliness and also assist with reaching a large number of individuals quickly. In our word of mouth and reputation-driven business, people remember the personal touch that technology can facilitate but cannot replace.
- Keeping Thorough and Accurate Records
With many candidates and clients, there is a need to make a way to capture all the information that can help navigate the recruitment process. This includes resumes, interview notes, contact information and work histories. Database technology helps to capture and manage information better, but it is human input which determines what information is important and how to use this acquired intelligence most effectively. Technology helps to be organized and to track pipeline, but in the end, you will be the driving force behind maintaining and using this information efficiently.
- Working in a Diverse Environment
A successful staffing firm relies on the interaction and intersection of several departments (business development, finance, administration and marketing) across many locations, while technology can help you share databases and the intranet can help access information and communicate to help make jobs more effective in achieving successful outcomes. While technology helps with making communication and information-sharing across departments and offices easier, human engagement is also a valuable, internal tool. Technology should support and enhance working relationships, not be a substitute for effective and meaningful interaction.
- Being Informed
Part of what makes a successful recruiter is understanding the field of expertise of your customers. Your human intuitiveness allows you to do this in a way technology cannot match. The most valuable knowledge comes from talking to customers and using information to develop a reasoning process as to who would make a good fit for a particular role. This is not to say that the wealth of information via the Internet is not helpful, but process and use of reasoned information can yield more of a positive result.
A successful recruiter is adept at wearing many hats, and while technology can help with all the moving parts during the staffing process, it is essential to keep the traditional approaches at the forefront, and use technology as an enhancement. We should partner with technology, but remember that your efforts are what will drive a successful partnership. While using technology is an integral part of what we do on a daily basis, remember to emphasize the human aspect of human resources.
By: ANNA ABRIGO
ABOUT TOWER AND THE AUTHOR
TOWER LEGAL SOLUTIONS AND TOWER CONSULTING SERVICES HAVE SPECIALIZED KNOWLEDGE AND EXPERTISE THAT HAS PROVE TO HELP LAW FIRMS AND CORPORATIONS IDENTIFY AND HIRE HIGHLY SKILLED CANDIDATES. TOWER HAS A NATIONAL PRESENCE WITH OFFICES IN NEW YORK, WASHINGTON, ATLANTA, D.C., CHARLOTTE, DALLAS, MINNEAPOLIS AND LOS ANGELES. ANNA ABRIGO IS A GRADUATE OF NEW YORK LAW SCHOOL AND HAS OVER 15 YEARS OF EXPERIENCE IN LEGAL EDUCATION ADMINISTRATION AND STAFFING. SHE IS CURRENTLY THE RECRUITING MANAGER OF THE NEW YORK OFFICE OF TOWER.
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