As long as the economy moves forward, industries will see the need for staffing and recruitment services. This will inevitably cause more competition to find the best talents that will fulfill desired roles. However, lack or shortage of skilled candidates and unrealistic client expectations have proven to be a constant challenge for staffing industries across the board. There are numerous reasons for this challenge such as budget, demographics and candidate compensation falling short with client expectations. In order to find and keep the best talent, staffing companies have to keep pace with current trends and pacesetters. Below are some critical staffing trends that are shaping business strategies and the industry today.
- Company Culture – What sort of company culture attracts the best candidates?
Candidates are attracted to a company that has a culture that makes people feel valued and comfortable. The new workforce looks for a tightknit, diverse community that will help them thrive and grow professionally. So before you start looking to recruit top candidates, your company should acquire a hiring process that reflects your office culture. This means, informing them about the company’s goals and expectations, while being honest about development opportunities. You should also mention team building exercises and annual events your office partakes in, so that candidates will get a sense of unity among the team as well as the company’s pride and positive spirit. This process is important because recruiting people who have the same expectations and vision as the company’s, will create a more motivated and harmonious team.
2. Benefits Offered – Is your company offering attractive benefits to the current work force?
Although salary is an important factor considered when accepting a position, recruits also look at the benefits offered. Good benefits help keep the company’s culture and environment positive, but also convince top talents to stay. People look to work for a company that respects their employees’ work/life balance. Some of the benefits that I offer my office are casual attire on Fridays, good options for health, dental and vision insurance, summer half Fridays, a fitness incentive plan, catered lunches, regular group outings to foster team-building, and tuition reimbursement. Through these incentives, my office is a friendly community that is continuously motivated and healthy.
3. Online Presence – Does your company have an online presence to remain relevant and recognized?
Nowadays, having an online presence is essential to engage with clients and market brands and services. Utilizing all social media websites such as LinkedIn and Twitter is extremely efficient in branding your positive reputation, which can assist in recruiting top talent. According to the 2014 Jobvite Job Seeker Nation Study, 59 percent of recruiters rated candidates from social networks as “highest quality.” The study also found that Twitter is the most popular place to ask people for help and advice concerning careers. This means, your company should not only have an updated social media strategy but also utilize sites that will track statistics and data. These analytics will help you determine which of your online presence is the most effective and the different demographics you are hitting. Doing this can help focus your attention to a specific pool of candidates with talents you are looking for.
4. Tech- savvy – Is your company taking full advantage of today’s technology?
In order to recruit top talent, companies have to be knowledgeable about today’s technology and take full advantage of the features. This is because candidates now expect to have a mobile friendly experience. The Jobvite 2015 Job Seeker Nation survey found that 47 percent of millennials are using mobile in their job search. Which means, your company must create and execute a mobile recruitment strategy – especially if you are looking to recruit millennials and younger workers. If your company ignores this modern shift that everyone else is on, it will risk becoming obsolete, losing many candidates. Another method of recruiting that has become popular is live video chat for interviews. This method saves time for recruiters who have many candidates to meet and also gives opportunity for those abroad or international that cannot make an in-person interview. By giving this option for international candidates, your office can have a bigger pool of top talents as well as a further diversified staff.
To conclude, it is important to incorporate these staffing trends into your business strategy because there is a new generation of workers with different expectations. Today, employees work extended hours and are continuously connected through devices. They seek a work life and culture that is flexible, meaningful, developing and rewarding. They also expect benefits and many options to feel autonomous. So, in order to have a company with the best talents, you must stay on top and ahead of the curve of recruiting and staffing trends, as change is inevitable.
BY: HOLLY DEVORE
ABOUT TOWER AND THE AUTHOR
TOWER LEGAL SOLUTIONS AND TOWER CONSULTING SERVICES HAVE SPECIALIZED KNOWLEDGE AND EXPERTISE THAT HAS PROVEN TO HELP LAW FIRMS AND CORPORATIONS REDUCE LEGAL SPEND WHILE MEETING CHALLENGING DEADLINES. TOWER HAS A NATIONAL PRESENCE WITH OFFICES IN NEW YORK, WASHINGTON D.C., ATLANTA, CHARLOTTE, DALLAS, MINNEAPOLIS, AND LOS ANGELES. HOLLY IS CURRENTLY THE MANAGING DIRECTOR OF TOWER’S CHARLOTTE OFFICE. FOLLOW HER ON TWITTER @Holly_Devore.
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